KTCpr has enlisted the assistance and expert services of Tambourine (formerly Gideon-Cardozo Communications), a well-known branding and advertising firm which specialises in Caribbean hospitality and destination marketing.
“We are very excited about this new team of experts that has been engaged to work with St. Maarten to help raise awareness of our destination and ultimately spur travellers to book vacations on our island as well as meet for business in our country,” said Tourism Commissioner Frans Richardson.
“The team at KTCpr and our extended group of marketing experts under the direction of Rafael Cardozo at Tambourine are equally excited about the opportunity to work with this Caribbean destination, especially one that is so desirable for vacationers,” KTCpr President Richard S. Kahn said.
Marketing efforts and new initiatives will include the creation and design of a new Website, a branding exercise to focus on the attributes of the destination, an expanded public relations awareness campaign and a series of co-op advertising initiatives in conjunction with the private sector, as well as with the French side of the destination.
KTCpr is a 19-year-old marketing consulting company, formed by Kahn following his tenure as Editor-in-Chief and Associate Publisher of Travel Agent Magazine, a position he held for 15 years. During the past 19 years, KTCpr worked with Caribbean Tourism Organization (CTO), representing the region, and continues to work with Caribbean Hotel and Tourism Association (CHTA), representing the private sector throughout the region.
KTCpr represents a diverse group of clients, including several boutique hotels in the Caribbean and Mexico; tour operators, travel agencies and cruise lines, and specializes in providing publicity creation, support and implementation, including development of special promotions and design of promotional products for both travel trade and consumer distribution.
Tambourine, based in South Florida, is a full-service marketing firm specializing in advanced creative development.
“While we service a diverse group of clients. We are proud to have played a major role in the success of the tourism and hospitality industries since 1983, and count among our clients several prestigious five-star resorts and island tourism boards throughout the Caribbean,” said Cardozo.
Cardozo added: “We have hands-on experience with the individual countries, cultures and languages that comprise the region, as well as a keen understanding of the primary target market – the Caribbean traveller.”
Source : the Daily Herald
